A British digital asset index provider and U.S. fund newcomer took the inflows lead by one propostional measure, according to the latest data from the folks at a publicly traded investment research firm.

This article draws from Morningstar Direct data on October 2025 muutal fund and ETF flows, excluding money-market funds and funds-of-funds. (Other asset management products, like CITs and separate accounts, are also not included.)

Kraken's CF Benchmarks led the way last month, thanks to an estimated $406 million per fund in October 2025 inflows. Other big winners included:

Myriad Asset Management, $382 million per fund;

Wedbush Fund Advisers, $199 million per fund (up by $7 million month-over-month from September 2025;

Regan Capital, $130 million (up by $124 million M/M, up by $91 million year-over-year); and

Neos, $101 million per fund (down by $61 million M/M, up by $67 million Y/Y).

Yet Edward Jones' Bridge Builder led the pack over the last year, thanks to an estimated $1.178 billion per fund in net inflows for the trailing twelve months ending October 31, 2025. Other big TTM inflows winners included: Neos, $872 million per fund; and Wedbush, $859 million per fund.

On the flip side, Edgewood led the outflows pack for a third consecutive month, thanks to an estimated $692 million per fund in net October 2025 outflows, up by $78 million M/M from September 2025 and up by $518 million Y/Y from October 2024. Other big October 2025 outflows sufferers included:

Akre, $147 million per fund (up by $95 million M/M and Y/Y);

Sands Capital, $116 million per fund (up by $112 million M/M, up by $100 million Y/Y);

Independent Franchise Partners, $93 million per fund (up by $93 million M/M, up by $68 million Y/Y); and

Spyglass Capital, $79 million per fund (up by $74 million M/M, an $80-million net flows drop Y/Y).

Edgewood also led in outflows over the last year, thanks to an estimated $3.443 billion per fund in TTM outflows as of October 31, 2025. Other big outflows sufferers included: Primecap, $1.714 billion per fund; and Independent Franchise Partners, $685 million per fund.

The whole long-term mutual fund and ETF industry brought in $2.01 million per fund in net October 2025 inflows. That's up by $148,000 M/M and up by $108,000 Y/Y.

As of October 31, 2025, the industry brought in $17.181 million per fund in net TTM inflows. 

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